When you need something that rewards the consumer for investigating past the headline. Guaranteed not to sound like a prose version of a PowerPoint deck.
Standard Length – Generally under 150 words, or the amount of copy in a typical print ad. If it’s a bit longer, but doesn’t require inventing a narrative, stick with this.
Long Copy – For copy that fills the page and/or spins a narrative story beyond waxing poetic about product features.