The first step to looking good is sounding smart.

We live in an age where “storytelling” is touted as the key to ultimate marketing glory. Yet, how many true storytellers are wandering the halls of your agency or company? And how many can break down a brand’s story to tell it bit by bit, five or six words at a time, weaving meaning from micro-chapters and relevance from the rudimentary? Those are rhetorical questions. Just remember, it’s art and copy. Not either/or.


Sometimes the best visual solution is a well-written line.

Distilling ideas into a few words that are interesting, informative, relevant, have rhythm, are conversational, and in the brand’s voice is not rocket science. It’s rocket art.


A first-rate second opinion.

Is it possible for the entire team to be too close to the work to judge it objectively? Oh yes. And when that happens, you can either start asking the folks in IT what they think, or come here. And I’m less snarky.


Greatness requires no jargon.

In the ad industry, everyone is a strategic thinker. Or so we all, well, think. But it turns out it’s really difficult to think strategically if there’s no strategy upon which to think. Problem solved.


Fix it now before you can’t fix it in post.

In the 1930s, Broadway producer Fred F. Finklehoffe opined, “If it ain’t on the page, it ain’t on the stage.” Today, in the age of Snapchat, his words ring truer than ever. So if you’re hoping to save a spot in the booth, on set or in the edit suite, do yourself, your audience and your budget a favor and save it now.


The only thing worse than bad PR is ignored PR.

I write press releases that get read, entertain, inform and then get pasted into a site’s editorial. Sure, I still make the pitch, but it’s always a change-up.


For when none of the above is the one that you want.

If you’re not sure what you need is offered in the services above, this is the category for you. Because the Ad Savior is nothing if not inclusive.